Front-Load Every Section's Answer

LLMs do not read your article the way a human does. They extract passages - short, self-contained chunks of text that answer a specific question. If your answer is buried in paragraph three of a section, after two paragraphs of background context, an AI tool will often skip it entirely and cite a competitor's page that put the answer first.

The pattern that works is simple: your H2 heading asks a question, and the very first sentence of that section directly answers it. Not "there are several factors to consider," not "it depends," not "many experts believe." A direct, specific answer. One or two sentences. Then the rest of the section can add context, examples and nuance for human readers.

This is not just an AEO tactic. It also improves your Google featured snippet chances, makes your content easier to scan for busy readers, and forces you to actually know your answer before you start writing. Front-loading is one of the highest-impact content improvements you can make to an existing page without adding a single new word - you are just moving the answer to where it needs to be.