Follow the order below for the best experience.
This week
0/100 XP
Search Foundations
How search engines actually find, store and rank pages.
1 lesson · ~5 min
0/1
On-Page SEO
Titles, meta descriptions, headings and internal linking that work.
3 lessons · ~15 min
0/3
Technical SEO
Site speed, mobile, sitemaps, robots.txt and Core Web Vitals.
4 lessons · ~20 min
0/4
How People Search
Keywords, prompts, questions and phrases - how people find things in Google and AI tools, and what that means for your content.
5 lessons · ~25 min
0/5
AEO & GEO
Getting found, cited and quoted by AI Overviews, ChatGPT, Perplexity, Gemini and more.
Link Building & Authority
Backlinks, domain authority and earning trust signals.
Local SEO
Google Business Profile, citations and local rankings.
Content Strategy
How to plan, create and maintain content that ranks in Google and gets cited by AI tools.
7 lessons · ~35 min
0/7