Learning Path
Follow the order below for the best experience.
This week
0/100 XP
Search Foundations
How search engines actually find, store and rank pages.
1 lesson · ~5 min
0/1
On-Page SEO
Titles, meta descriptions, headings and internal linking that work.
3 lessons · ~15 min
0/3
Technical SEO
Site speed, mobile, sitemaps, robots.txt and Core Web Vitals.
4 lessons · ~20 min
0/4
How People Search
Keywords, prompts, questions and phrases - how people find things in Google and AI tools, and what that means for your content.
5 lessons · ~25 min
0/5
AEO & GEO
Getting found, cited and quoted by AI Overviews, ChatGPT, Perplexity, Gemini and more.
5 lessons · ~25 min
0/5
Link Building & Authority
Backlinks, domain authority and earning trust signals.
3 lessons · ~15 min
0/3
Local SEO
Google Business Profile, citations and local rankings.
3 lessons · ~15 min
0/3
Content Strategy
How to plan, create and maintain content that ranks in Google and gets cited by AI tools.
7 lessons · ~35 min
0/7