HS-401

How People Search

Keywords, prompts, questions and phrases - how people find things in Google and AI tools, and what that means for your content.

Lesson 1

From Keywords to Prompts: How Search Changed

Lesson 2

Prompt Decomposition: The Sub-Question Strategy

Lesson 3

Understanding Search Intent

Lesson 4

Keyword Research Basics

Lesson 5

Structuring Content for Search