Lesson 2 of 3
NAP Consistency and Citations
stands for Name, Address, Phone number. Consistency across every place your business appears online, your website, , Yelp, Facebook, local directories and anywhere else, is a foundational local SEO signal.
When search engines find the same business details repeated consistently across many trusted sources, it increases confidence that the business is legitimate and correctly located. Inconsistencies, even small ones like "St." vs "Street" or an old phone number on an outdated directory listing, can dilute that trust signal.
Citations are any online mention of your , whether or not there is a link back to your site. Building citations on relevant, authoritative local directories (think Yelp, TripAdvisor, industry-specific directories) helps reinforce your local presence and relevance.
Tap underlined terms to see their definition.
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